How ADMINTS® helped DULUX deliver 22 million jellybeans

If you’ve ever spotted a small box of mints at your favourite airline, hotel or insurance company, there’s a good chance it came from us—through ADMINTS®.

We’re the only manufacturer in Australia offering custom-printed, portion-controlled mint boxes, filled with JILA® mints, JOLS® pastilles or JIBBA® jellybeans. ADMINTS® makes it easy to put your brand directly into customers’ hands—whether it’s for a promotion, event, customer thank-you or retail campaign.

Most recently, ADMINTS® played a starring role in a colourful campaign with DULUX, helping them deliver 22 million jellybeans across Australia. Each one was packed into a fully recyclable, individually branded box—designed, printed and filled by us at our Ballarat site.

The campaign wasn’t just big—it was legendary.

FERNDALE FOODS AUSTRALIA has been partnering with DULUX since 2022 on their long-running and much-loved DULUX Jelly Beans initiative. The iconic tins—given away when customers purchase 8L of decorative paint—have been part of the brand’s DNA for over 30 years. But in 2022, DULUX wanted something more sustainable, more hygienic and more memorable.

So they came to us.

We reimagined the promotion using ADMINTS®: recyclable, portion-controlled, custom-designed boxes filled with 100 mini packets of gourmet jellybeans—each flavour carefully matched to DULUX paint colours. With 20 flavours to explore, the tins didn’t just taste great—they looked like a colour chart you could eat.

The result? A smoother rollout, less spoilage and a brand experience that reached homes, job sites and hardware stores nationwide.

Behind the scenes, ADMINTS® helped make it happen.

To meet the demand, our team added 14 new production operators and ran 24 hours a day, five days a week for 16 straight weeks. It was one of the largest confectionery contracts we’ve ever taken on—and thanks to the streamlined format of ADMINTS®, we made it work.

For brands that want maximum reach with minimal waste, ADMINTS® is a smart solution.

While DULUX ordered a whopping 22 million jellybeans, you’ll be pleased to know our minimum is much less—just 5,100 packets. No need to fill the entire country with sweets (unless you want to). ADMINTS® is ideal for campaigns, events and growing brands that want to stand out without overcommitting.

You can fully customise the packaging (we’ll send you a template) and choose from three product types: mints, pastilles or jellybeans. Once your artwork is approved, delivery of finished goods takes around 90 days.

Whether you’re looking to trial something small or go big like DULUX, ADMINTS® is made to scale, made to impress and made right here in Ballarat.

Ready to start your own sweet promotion? Get in touch—we’ll help you make it legendary.