Australia's JUMBO roasting marshmallows just got a MONSTER makeover!

Say hello to the all-new SoSoft JUMBO Roasters, now featuring our cheeky new monster mouths that are impossible to ignore on shelf. While the marshmallows inside are the same soft, fluffy JUMBOS Australians know and love, the outside has had a serious glow-up.

The new packaging is part of a bigger SoSoft rebrand, designed to bring more fun to the marshmallow aisle and help our products stand out wherever you shop. It's the first step in an exciting new chapter as we continue to push flavour innovation, creative new products and fresh ideas for Australian marshmallow lovers.

Whether you're gathered around the campfire, making gooey s'mores or firing up the backyard fire pit this winter, JUMBOS are still made for one thing above all else: the perfect roast.

The new-look SoSoft JUMBO Roasters are now rolling out to retailers nationwide, so keep an eye out for the monster smiles on your next shopping trip.

And the fun doesn't stop there. We've also recently launched our all-new SoSoft Honeycomb Marshmallows, bringing a unique hexagonal shape and delicious honeycomb flavour to Woolworths stores across Australia. Be sure to check out that story too.

This is just the beginning. More innovation, more flavour and more reasons to love marshmallows are on the way.

Blog posts

Australia's JUMBO roasting marshmallows just got a MONSTER makeover!

Australia's favourite roasting marshmallows have a bold new look. Meet the new SoSoft JUMBO Roasters, now featuring our cheeky monster packaging and available nationwide. Same great roasting marshmallows, exciting new look and just the beginning of what's next for SoSoft.
JILA expands with bold new Pine Lime flavour

JILA® is getting even fruitier with the launch of new Pine Lime No Sugar Mints, now available at Woolworths. Made in Ballarat using Australian-made mints, this refreshing new flavour is the first of many exciting flavour innovations still to come.
SoSoft Introduces New Honeycomb Marshmallows

We’re excited to introduce the newest member of the SoSoft family – Honeycomb Flavoured Marshmallows. Made right here in Ballarat, these deliciously fluffy marshmallows combine our signature soft texture with the nostalgic taste of golden honeycomb. They’re the latest example of our commitment to creating exciting new flavours and showcasing the incredible versatility of Australia’s largest dedicated marshmallow factory.