SoSoft Introduces New Honeycomb Marshmallows

The SoSoft Marshmallow Co. is excited to announce the launch of its brand new Honeycomb Flavoured Marshmallows 300g, now rolling out nationally through Woolworths.

As Australia’s largest dedicated marshmallow manufacturer, we’re always looking for new ways to bring fresh ideas to the marshmallow aisle. Honeycomb is the latest addition to our growing range, combining the light, fluffy texture SoSoft is known for with the nostalgic, golden flavour of honeycomb.

The launch reflects our ongoing commitment to flavour innovation and demonstrates the versatility of our Ballarat manufacturing facility. Designed and built to produce an extensive range of marshmallow shapes, sizes, colours and flavours, the SoSoft factory gives us the flexibility to develop unique products for both our own brands and manufacturing partners.


Whether they’re enjoyed straight from the bag, melted into desserts, added to baking or roasted over the fire, our new Honeycomb Marshmallows bring another exciting option to Australian consumers.

This launch continues an exciting period of growth for The SoSoft Marshmallow Co., with more flavour innovations and product developments already underway.

If you spot the new Honeycomb Marshmallows in your local Woolworths, be sure to give them a try. We can’t wait to hear what Australians think of our newest creation.


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    We’re excited to introduce the newest member of the SoSoft family – Honeycomb Flavoured Marshmallows. Made right here in Ballarat, these deliciously fluffy marshmallows combine our signature soft texture with the nostalgic taste of golden honeycomb. They’re the latest example of our commitment to creating exciting new flavours and showcasing the incredible versatility of Australia’s largest dedicated marshmallow factory.