We're Shaking Up the Protein Market

Ferndale Foods Australia is breaking the protein bar status quo with TEAM NUTRITION®, our first own brand in the better-for-you space. Landing in Woolworths this October, this isn’t just another protein bar launch—it’s a full-blown game-changer.

For too long, Aussies have had two choices: pay top dollar for a high-protein bar or settle for something bland and boring. Not anymore. We built Foodline Australia to take control of our own manufacturing, and now, we’re using it to put quality, affordability, and taste first.

“Not every company can make a move like this. Recognising and acting on opportunity is what sets great businesses apart. By launching TEAM NUTRITION®, we’re not just responding to trends—we’re driving them. This is about resilience, growth, and giving Australians a better deal on protein.” -Leigh Edward, CEO.

And we’re just getting warmed up. TEAM NUTRITION® is the first step in our own-brand takeover, proving that great-tasting, high-protein bars don’t have to cost a fortune.

Our bars aren’t just for gym junkies—they’re for anyone who wants a legit, high-protein snack without the premium price. Whether you’re running to work, smashing a workout, or just need something solid to power you through the day, we’ve got you covered. With 15g of protein and just 3g of sugar, TEAM NUTRITION® bars are built for big appetites, busy schedules, and real-life energy needs.

Our new bar production facility proves that better-for-you snacks don’t have to be boring. Our product development and food technology teams have worked tirelessly to create these incredible flavours, fine-tuning every layer to make sure they’re as delicious as they are satisfying. Every bite delivers serious crunch, smooth choc coating, and real flavour—without the unnecessary extras.

Game on. We’re just getting started.